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Tracy St. Dic on Why Global Hiring Needs Operating Discipline

Global hiring creates access to talent across markets. Scaling it requires focus, calibration, and an operating model built for distributed teams.

Hacking Borders officially starts here

For the first episode, I wanted to begin with a question that sits underneath almost every global hiring conversation: once a company can hire across borders, what does it take to make that model actually work?

I speak with Tracy St. Dic, Global Head of Talent at Zapier, about what Zapier learned while building and refining its distributed hiring model—and why market focus, hiring consistency, cross-functional ownership, and operational readiness matter as companies expand across borders.

In this episode

  • Why hiring anywhere is not the same as having a global hiring strategy.

  • How Zapier moved from maximum geographic flexibility toward greater market focus.

  • Why calibration and interview consistency become critical as hiring scales.

  • How AI-enabled screening can improve candidate access and experience.

  • What time zones, market intelligence, legal readiness, and employment infrastructure change about global hiring.

  • Why expanding internationally becomes an operating-model decision—not simply a recruiting one.

Episode chapters

0:00 — Welcome & Tracy’s background

3:53 — Building the talent operating model at Zapier

6:58 — Why hiring everywhere creates a focus problem

11:39 — From hiring anywhere to intentional market focus

13:46 — Calibration and consistency at scale

14:26 — AI screening, accessibility, and candidate experience

20:31 — Do you need recruiters on the ground?

24:46 — What leaders underestimate about global hiring

28:27 — Global hiring is an operating-model problem

29:46 — What to do before expanding internationally

33:54 — Talent is everywhere. Opportunity isn’t equally distributed.

35:05 — Where to follow Tracy + closing

About Hacking Borders

Hacking Borders is a podcast for Talent, People, and Engineering leaders building teams across borders. Hosted by Tony Le, a talent acquisition expert with more than 20 years of experience in software companies, the show explores the decisions, systems, and tradeoffs behind scaling global teams.

Hacking Borders is made possible by CodersLink, helping companies build and scale engineering teams across Latin America.

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